Matrix is partnering with one of our key portfolio company, Open Secret to hire a Digital Marketing Manager. About Open Secret : - Say hello to Open Secret - brand with a vision to create a world with less junk and more food. We are a team (HBS, IIT, IIM alums) of passionate marketers, strategists, working towards building one of the most iconic challenger brands in the snacking category. - Launched our first line of products in October - Nutty Cookies, which target increasing consumer preferences for - better-for-you- snacks. With these initial products, we are targeting the sweet snacking category which has seen little to no innovation in recent years. We are reimagining the entire FMCG value chain starting from product to distribution. The goal is to become the most preferred snacking brand for families. We have been getting a great response from customers! Do also check out our Facebook, Instagram and Website for more details. Backed by prominent investors : Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (CEO, Godrej Consumer Products). Digital Marketing Manager - Marketing Campaign Execution And Optimization - Oversee a social media strategy - Develop and manage digital marketing campaigns - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing - Write and optimise content for the website and social networking accounts such as Facebook and Twitter - Track and analyse website traffic flow and provide regular internal reports - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion - Continually work on the Search Engine Optimization of the website(s) - Fix any errors or bugs in online content - Edit and post videos, podcasts and audio content to online sites - Write copy for email marketing campaigns - He/she should have creative ideas and think out of the box - Able to provide easy tech solutions to everyday marketing challenges - Manage day to day execution and optimization of marketing campaigns consisting of email flows and web page builds - Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed timelines and communicating any roadblocks to appropriate stakeholders - Adhere to company editorial best practices across all marketing channels - Understand basic data analysis. Be able to make decisions &amp; see trends based on past results of campaigns - Demonstrates ability to adhere to project &amp; relationship management expectations outlined by the team Must Have : - Min 3 -6 years of experience in Digital Marketing space - You have proven experience in promotions, merchandising, and creating effective customer web experiences on a self-owned eCommerce platform - Business and Finance acumen. You regularly report against sales targets and understand the local elements that contribute to the business (both quantitative and qualitative) - A hands-on, proactive style. You are closely involved in the implementation, driving projects to execution. You- re a self-starter and have a strong sense of urgency and ownership to deliver commitments on time - Data-driven decision-making skills. You have keen analytics skills, especially with Site Catalyst. You understand and have experience with A/B and multivariate testing. You use data from multiple sources to drive meaningful decisions and actions - Understanding and ability to manage key metrics, from traffic and purchase conversion to page load times. You understand how each of these impacts your ability to meet goals and know how to influence them - A customer experience perspective. You are familiar with all of the components that make up a great web experience: Visual Design, UX, Content, Paid Media, SEO, Social, and many more - Excellent communication skills - both Verbal and Written - SEO / SEM/ Google Analytics - B.Tech Degree Nice To Have : Transitioned from lead generation to digital marketing role

Mumbai

Manager - Digital Marketing - FMCG 

Manager - Digital Marketing - FMCG  ,Job Description for Manager - Digital Marketing - FMCG  in Matrix Partners India in  Mumbai for (3-7) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - FMCG  in Matrix Partners India in  Mumbai for (3-7) years of experience. Apply Now!