Manager - Digital Marketing - FMCG

Position : Digital Marketing Manager

Department : Marketing

Grade : Manager

Location : Corporate Office, Mumbai

Qualification & Experience - 3-6 years prior work experience in performance marketing, SEO, digital sales, social media

Key Deliverables of the Role :

- Understand and evolve digital quotient framework for India & SEA region

- Marketing measurement deep diving and understanding different digital metrics to help brands increase the digital quotient

- Digital sales work with brands on mandate to build their digital channels like DTC & help grow ecommerce sales through effective on platform performance marketing strategies

- Performance marketing create right plans for fast digital growth on DTC & Ecommerce and other alternate channels

- Work on understanding new digital marketing trends and important digital media drivers like social commerce, SEO and helping brand teams with best practices

Key Competencies :

- Business acumen

- Agile and extremely good at numbers

- Have breadth of experience in eCommere, digital marketing and DTC

- Knowledge of tools like Google Analytics, Google adwords, FB manager, FB/YT social media analytics, Sprinklr

- Knowledge and deep understanding of Search Engine Marketing, Search Engine Optimization, Marketing Automation, Affiliate Marketing

- Knowledge of running campaigns on various social media platforms

- Understanding of various E-Commerce platforms Amazon Marketing Service, Flipkart and others

Reporting relationship : Upwards: Head Digital Center of Excellence