Manager - Digital Marketing - FMCG

Basic Qualification :

- Understanding of ATL and BTL marketing for consumer products. 

- Deep understanding of and passion for Retail required. 

- Experience of having managed customer acquisition and engagement programs for small and large format retail stores. 

- Experience in a highly analytical, results-oriented environment with external customer interaction required. 

- Proven analytical skills and demonstrated ability to manage the business - by the numbers. 

- Must be metrics-driven. 

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly. 

- Demonstrated active listening skills, highly consultative and solutions-oriented. 

- Bachelor's degree required, MBA is preferred 

- At least 2-3 years of experience and prior experience of managing a team

Preferred qualification :

- Experience of having managed brand and/or trade marketing for FMCG brands/companies is preferred. 

- Prior experience influencing C-level executives highly desirable 

- Deep understanding of the Retailers, Large formats and wholesale landscape in India with prior interactions with sellers and distributors is desirable. 

- Experience selling nascent (embryonic/start-up) products/services into new markets is desirable.