Manager - Digital Marketing - FMCG

- Experience: Must have: Experience in digital marketing & digital media planning

- Location: Pune

- Reporting to: DGM, Marketing Communications

Roles & Responsibilities:

- Basis the digital marketing strategy, devise the annual content marketing & media planning calendar.

- Social media marketing: Effective use of platforms using content marketing to drive brand engagement. Devise independent platform wise social media strategy.

- Identification of our TG and high purchase intent audience on digital platforms.

- Digital media planning to achieve the marketing objectives of driving awareness, increase purchase intent and driving business via digital consumer leads.

- Ensuring efficient planning & implementation by keeping a regular tab on the KPIs andcampaign performance. Plan corrective actions, if any.

- Creating and keeping regularly updated dashboards on digital marketing

- Leveraging technology to design new digital solutions for the brand

- Digital market trend analysis: Understanding the importance of digital marketing category, evaluating consumer behavior and digital journey, and collect insights basis the same.

- Utilizing the insights & data for effective digital marketing strategy

- Improve consumer experience on the website basis UI/UX enhancements, content creation& SEO improvements

- Collaborate with all internal stakeholders to drive internal & external communication campaigns for other functions of the business.

- Interact & engage with digital media houses to seek relevant innovative & effective associations for the brand

- Managing annual digital marketing budgets

- Driving relationship and KRAs with the digital agencies and other vendor partners

Experience / Skills:

- MBA with 2-6 years of experience in digital marketing

- Should have exposure to agency and client side

- Excellent communication and presentation skills