Manager - Digital Marketing - FMCG

Digital Marketing Manager - FMCG 

 Location : Bangalore

Reporting Head : CMO

Skills/Qualifications:

- MBA in Marketing from a Tier-1/Tier 2 college

- 2-3 years experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it - performance management, social media marketing, ecommerce, campaign creation, website management, content strategy, campaign creations and execution, media planning(digital) etc.

The role expects you to :

1.Digital Marketing :

- Strategize and run campaigns

- Create the online brand architecture

- Drive imagery and sales

- Website management

- SEO and SEM

- Building marketing funnel

- Customer communication (chat, calls management)

- Identify trends

- Content strategy

- Analytics

- Social media marketing

- Digital creative conceptualization

2. Support, Report and Liaison :

- Working closely with content and digital asset developer

3. Key Skills :

- Understanding of technology

- Understanding of digital concepts like SEO, web analytics, digital content platforms and AI

- Data analytics skills

- Visualization and creative skills

4. Media Planning :

- Understanding of media buying

- Able to allocate budgets for campaigns across various platforms

- To evaluate and track the spends done by the agency

5. Performance Marketing