Manager - Digital Marketing - FMCD/Consumer Durable

Key Responsibilities :

1. Performance Marketing Manager will be responsible for optimizing all of our media spends to get the best results for us across various digital mediums

2. Handling all digital promotion campaigns and media spends across digital mediums (Facebook, Google, YouTube, LinkedIn, Outbrain, Bing, etc.)

3. Consistently monitoring campaign performance and results, and sharing these results with the creative and strategic teams along with recommendations to further optimize content

4. Allocate/recommend media budgets to best suit the desired goal

5. Planning and running AB tests for all necessary creatives in the most efficient manner

6. Sharing regular, insightful campaign reports with the creative and strategic teams

7. Assist with online outreach and promotion using Social media.

8. Handling social media accounts, designing social media calendar, briefing the content and design teams, stay up to date with social trends and create quality content.

9. Work on creative strategy, come up with ad ideas, and execute them with the help of creative and content teams.

Requirements :

1. 5-7 years of experience in Digital Marketing developing and implementing digital marketing strategies

2. Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns

3. Knowledge and experience with online marketing tools and best practices

4. 3-5 years of hands-on experience with SEO/SEM, Google Analytics and CRM software

5. Critical thinker and problem-solving skills

6. Strong analytical skills and data-driven thinking

7. Good time-management skills

8. Great interpersonal and communication skills

9. Degree in Marketing, Digital technologies or relevant field is a plus(not required)