Manager - Digital Marketing - FMCD

Responsibilities

(That are significant in achieving the objectives of the job)

- Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.

- Build and maintain our social media presence and branding for the organisation.

- Measure the overall ROI and KPIs of all digital marketing campaigns.

- Identify current marketing trends and insights.

- Optimize the costs and campaign performance based on these insights.

- Develop creative digital marketing growth strategies.

- Plan, execute and measure conversion tests to create strategic planning accordingly.

- Engage with the Digital Marketing Agency.

- Work with internal teams to create landing pages and improve the consumer experience.

- Use your analytical abilities to assess the experience of our audience over multiple channels.

- Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

Experience Required

(Minimum relevant or equivalent industry experience required Please also state what might be desirous / advantageous)

- 5 to 10 years of proven experience in Digital Marketing role.

Academics

(The minimum / critical qualifications you deem necessary for this profile.)

- MBA preferred

Skills, Abilities, And Competencies

(Required to successfully perform this job)

- Excellent interpersonal skills

- Capable of working independently with loads of self-drive.

- Exceptional consumer focus

- Exceptionally self-motivated and directed

- Keen attention to details

- Ability to cope with competing demands and multitasking

- Process Orientation

- Problem-solving abilities and negotiation skills