Manager - Digital Marketing - FinTech

Position - Digital Marketing Manager

Experience - 5 - 9 years

Location - Gurgaon

Working Days - 5

Responsibilities

- Planning digital marketing campaigns across Facebook, Google & affiliates, including web, SEO/SEM, email, social media and display advertising

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Requirements :

- Minimum 4 years' experience in handling large scale digital marketing campaigns

- Experience in online lead generation is a must

- Solid experience in App downloads campaigns to drive conversion

Knowledge of tools like Clevertap, Appsflyer. Branch, Mixpanel, Google Analytics is must Experience in content marketing will be an added advantage.