Manager - Digital Marketing - FinTech

Join a leading MCommerce company, set your career on a flight towards success and growth.

Our client is one of the oldest fintech companies that is taking banking and financial services to all the customers through their online platform. Having served over 50 million customers in the last 15 years, it is enabling over 7mn banking transactions each month, with a network of nearly 2 lac merchants. Using its vast network of merchant outlets, the platform is reaching the lower and mid-income groups who deal in cash, for them to be able to remit money across the country digitally. It now plans to take its unique digital financial solutions to developing markets across the globe. As pioneers of mobile-based payment services in India, they empower Retailers, Individuals and Businesses to have an online presence and earn or save a little extra through the transactions.

As a Manager- Digital Marketing, you will be responsible for generating leads in cost-effective manner using various digital marketing techniques.

What you will do:

- Executing digital marketing strategies across channels including email, social media and display advertising campaigns

- Driving achievement of growth objectives like app installs, display, search, affiliates among others

- Improving the design, UX, traffic and content of the website

- Designing, building and maintaining organization's social media presence

- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)

- Creating paid campaigns on social media platforms

- Identifying trends and insights, optimizing spend and performance of campaigns based on the insight

- Growing the lead volume at a sustainable cost

- Collaborating with internal teams to create landing pages and optimizing user experience

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Managing agencies and affiliates

- Driving maximum ROI from campaigns

Candidate Profile:

What you need to have:

- MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college

- Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies

- Demonstrate a positive, 'can-do' attitude

- Willingness to roll up your sleeves and get things done

- Strong business acumen and detail orientation

- Outstanding presentation skills

- Excellent problem-solving skills

- Knowledge in OKR, Agile

- Knowledge in Jira, CRM, Power BI

- Exceptional verbal and written communication skills

- 2-4 years of experience in Digital Marketing

- Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels

- Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.

- Experience in performance marketing and affiliate marketing

- Understanding of digital marketing platforms and passion for technology

- Ability to optimize CPC and CPL in an effective manner

- Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget

- High level of integrity and dependability with a strong sense of urgency and results orientation

- Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords