Manager - Digital Marketing - EduTech

Job Description

Job brief:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

- Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

Responsibilities

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Working with the Content Strategist to constantly revise our Content Calendar basis the metrics

SEO :

- Responsible for conducting regular keyword research, making sure we are ranking on Google using SEO tools such as SEMRush etc

Paid Ads:

- Responsible for coming up and handling all our paid campaigns such as Google Adwords, Facebook campaigns etc. Measure, report and optimize performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Email Campaigns:

- Plan and schedule relevant email campaigns for CrackVerbal

Skills:

- Google Adwords

- Google Analytics

- Facebook Ads

- Website Copy

- SEO Tools such as SEMRush

- Google Analytics

- Digital Marketing

- Search Engine Marketing

- Web Analytics & Reporting

- Email Marketing

- Social Media Optimisation

- Backlinking

Skills

SEO/SEM, Facebook Advertising, Email Marketing, Digital Marketing, Google Analytics, Google Adwords

Compensation - 8L - 12L

No equity