Manager - Digital Marketing - EduTech

The candidate would be responsible for :

- Crafting the digital marketing strategy for the company and managing the digital calendar built around the same

- Managing all digital properties of the brand, including but not limited to - website, reach, content development, social media, and online ad campaigns

- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics

- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns through the year

The Successful Applicant :

- The ideal candidate would come with 3-8 years of work experience, with at least 2-4 years of extensive digital exposure, preferably in E-commerce.

- Hands-on experience with all aspects of digital - especially SEO, social media and website analytics is a must, as is a demonstrated success rate with online metrics focused on target user acquisition, engagement, and retention.

- Given the role, experience with managing a team as well as great analytical skills, and a knack for out-of-the-box thinking, would be highly relevant.