Manager - Digital Marketing - Education

- Manage company's online presence in order to engage with prospects and existing customers.

- Experience in campaign and brand management (including digital campaigns)

- Manage brand communication execution across media

- Carry out Performance Campaigns across platforms and networks

- Plan for and solicit consumer feedback (on product/brand) and identify gaps

- Execute consumer and market research (conducting surveys and FGDs)

- Integration of CRM and campaign reports

- Working with a team of SEO, Web designers, Graphic Designers, Content Writers.

- Drive and manage all digital campaigns aimed at lead generation

- Planning & Implementation of Promotional Activities across Digital

- Leverage the Social Media opportunity in order to engage with customers & business partners

- Centers Level activities & seminars - Responsible for creation of all collaterals, handover collaterals to brand executive

- Catchment specific activities - leaflets/posters/banners - Responsible for creation of all collaterals, handover collaterals to brand executive

- City Level Carnival - Concept Note, Activity Design

- BP Meets - Monitor BP meet calendar

- Merchandise - Provide designs for merchandise

- Brand Guidelines - Execution plan, provide designs of all elements.

Desired Skills & Qualities:

Adobe Creative Suite, SEO practices and platforms, Affiliate Network (PPC Publishers), CRM platforms, UI/UX development, Google Marketing Platform (Essential: Google Analytics, Google Ads, Google Tag Manager), Social Media Ad Managers.