Manager - Digital Marketing - Education

Job Description :

- Collect and analyze Web metrics, such as visits, time on site, page views per visit, traffic mix, click-through rates, conversion rates, cost per acquisition or cost per click etc.

- Analyze opportunities for under performing places/locations in terms of lead generation.

- Propose quarterly budgets across various performance marketing platforms

- Propose quarterly budgets to various units, e.g., pre-school, day care etc., based on their contributions and the corporate business strategy.

- Coordinate with developers to optimize web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

- Develop and implement strategies to increase online traffic to the website and create traffic goals and benchmarks to meet.

- Assist in setting up or optimizing analytics tools for tracking visitors behaviors.

- Decide on different parameters such as number of impressions to run, choosing positive and negative keywords to use etc.

- Improve search-related activities through ongoing analysis, experimentation, or optimization tests