Manager - Digital Marketing - Education

ROLE: Broad description of the ideal role would be:

Digital Marketing / Social Media Marketing: 70% | Operations & Others : 30%

Digital Marketing:

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels & customer touch points

- Instrument conversion points and optimize user funnels

- Create powerful quality content required for different social media platforms including FB, LinkedIn, Twitter and YouTube

- Work collaboratively with the graphics and content team members (including agencies from time to time) to identify opportunities and develop innovative campaigns

- Develop social media calendar and monitor progress made across platforms basis pre-defined indicators

Operations & Others:

- Marketing Operations: Finalization of marketing communication collaterals, AD Release process (Getting Estimates, Releasing Purchase Orders, Coordination with Agency & Internal Teams), Maintaining effective relations with internal teams for smooth functioning, branding during events, stall fabrication, coordinating with various business teams to source data and coverage of their important events

- Lead Management - Recording & Tracking business leads generated- systematically record all leads generated from website / landing pages, sharing the same with business and tracking the responses every month; Online CRM Updation- Record and feed all leads generated from different sources into the V-Sell CRM software; Reports & Analytics - create monthly MAPA report and publish reports of the status of leads generated, trends, conversions, proposals submitted, open leads, closed leads and so on

- Collaborate with multiple agencies and other vendor partners

Following skills are required to deliver for this role:

- Strong passion for digital media including SEO, SEM, SMO & Email marketing (must have)

- Creative writing & researching skills mapped to digital mediums (must have)

- High energy individual with an eye for detail (must have)

- Ability to multitask & coordinate with multiple agencies & clients at the same time(must have)

- Follow processes & systems and suggest improvement to enhance delivery

- Team player with good communication & interpersonal skills