Digital Marketing Manager
FIRM : Ed tech start up
LOCATION : Hyderabad (currently WFH)
Qualifications :
- 3+ years experience in Ad campaign management
- BBA/MBA in Marketing
- Excellent analytical skills
- Excellent interpersonal and negotiation skills
- Very good understanding of CPI campaigns promotion and monetization
- Prior experience in managing mobile ad campaigns (CPI)
- Familiar with major ad serving platforms like DFP, Adtech
Responsibilities :
- Manage CPI campaigns and coordinate with all the marketing partners.
- Lead the ad campaigns on web and other display ad networks.
- Measure and report performance of all marketing campaigns.
- Identify trends and insights, and optimize expenses and performance.
- Plan, execute and measure experiments and conversion tests.
- Instrument conversion points and optimize user funnels.
Key skills :
- SEO, SEM, Display Advertising, Online Marketing, Digital Marketing, Google Adwords, Google analytics, Marketing Campaigns, PPC
Education Qualifications :
- MBA in Marketing
- Relevant experience in an ed tech firm
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