Manager - Digital Marketing - EdTech

Digital Marketing Manager: B2C_EdTech

Responsibilities :

- Plan and manage performance marketing campaigns on Google & Facebook Ads

- Create & optimize paid ads strategy to meet business goals & objectives

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS, and KPIs)

- Run Installs, Lead Generation, Engagement, In-App Action & Remarketing campaigns from ideation to media planning and optimization

- Funnelled approach to planning campaigns and ad creation to meet end goals - TOF, MOF, BOF

- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords

- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence

- Conceptualize ad copies and creative direction and brief the creative team

- Identify trends and insights, and optimize spend and performance based on the insights

- Run A/B tests on campaigns & creatives and measure success of the experiments

- Collaborate with internal teams to create landing pages and set up events and user tracking etc.

- Utilize the strong analytical ability to evaluate end-to-end campaign experience across multiple channels and audience touchpoints

- Instrument conversion points and optimizes user funnels

- Manage budgets and finances for digital marketing initiatives for the organization

Skills Required :

- Very high sense of ownership

- Experience in Digital Marketing for B2B and B2C organizations.

- Experience in Google, Facebook & Instagram Ads, SEM

- Data orientation and strong analytical ability

- Strong orientation towards problem-solving, experimenting, and iterating with the results, to arrive at the right solution

- Customer-centricity and consumer thinking - understanding consumer needs, concerns and - translating that to marketing themes

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments