Manager - Digital Marketing - EdTech

Digital Marketing Manager

Position : Digital Marketing Manager

Location : Mumbai (Remote)

Experience : 2 to 5 Years

Working days : 5 days

Budget : 10.0 to 15.0 Lacs

Level : Mid Senior

Location : Remote

- We are looking for a Digital Marketing Specialist to primarily focus on managing and optimising campaigns across different platforms.

- The candidate should have 2 to 4 years of experience in a fast-paced app based startup. Apart from working in a high-paced team the person should have capability to drive things as an individual contributor.

About company : Leading Singapore based Edtech Firm

- It is an Edtech startup that focuses on the early learning of children, plans to use the funds for scaling, product development, and enhancement, creating new engaging content, forging partnerships with leading animation houses, and hiring talent.

Responsibilities :

- Create, manage and optimise marketing campaigns (App Campaigns) across digital channels including google, facebook & affiliates.

- Plan and execute App store optimization initiatives end-to-end and meet target organic digital marketing goals.

- Own SEO, SEM efforts to increase the organic footfall & product sampling.

- Equal focus on driving the CAC down by optimising the campaigns & improving retention/engagement by acquiring relevant user base.

Key Requirements :

- 2 to 5 years of relevant experience of driving app install campaigns in a fast growing app first company.

- Must have done paid marketing campaigns (Google/Facebook)

- Ability to think strategically but also comfortable to hustle hard and get things done.

- Exceptional analytical skills, with an ability to quickly translate data-driven insights into actions.

- Highly creative & great understanding of marketing communication principles.

Education :

- A formal degree in Marketing, Journalism, Language, Analytics, Marketing would be an advantage.

- High score in any entrance exams to help us judge aptitude.

- Any other proof of creativity or/and command over communication skills.