Manager - Digital Marketing - Ed-tech Startup

Our client is a digital learning platform designed to empower working professionals to develop Competencies to accelerate their career progression. Their programs are offered in partnership with one of India's leading business schools.The programs are designed with inputs from both the word class faculty and highly experienced industry experts to ensure high quality and practically relevant learning outcomes to learners across India and abroad. Few of Programs offered has been ranked among the top 3 in India by leading analytics magazines, Analytics India and Analytics Vidhya.

The Founding team comprises of passionate individuals having an excellent blend of entrepreneurial and academic experience and has been part of multiple successful startups in the US and India and have built businesses from concept to exit through acquisitions, besides having been educated at top global institutions like Stanford, Berkeley, MIT, IIT Mumbai, Duke and MDI. They are currently focused on the India market but will soon expand its scope to international markets.

Our goal is to enable substantial, tangible and impactful learning outcomes to a large User base of working professionals across the globe. Having delivered 60,000+ learning hours, the marketing team focuses on expanding the reach, building the brand and engaging with students and alumni.

As a Digital Marketing Manager, you would need to :

- Plan, design and execute online customer acquisition and brand outreach campaigns

- Scale and manage PPC and PPM campaigns across multiple channels

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing Campaigns

- Measure, analyze and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc

- Manage the SEO, SEM and SMM strategy for the brand and drive traffic

Candidate Profile :

- 3+ years of experience in Marketing and customer acquisition, with at least 3+ years in Digital Marketing

- MBA preferred but not required. Preference would be for graduates from top business schools

- Have in depth understanding of online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others

- Should be aware of and have worked with the leading technology tools used for various marketing campaigns

- Should be exceptional in analytical capabilities to measure and evaluate marketing performance

- Should be a self starter and be passionate about digital marketing

- Should be comfortable working in a high energy startup and be eager to solve tough challenges

- Excellent communication and presentation skills