Position : Digital Marketing Manager  Location : Bangalore  Industry : E-commerce  Company Profile : Our client is a 2015 start up organization which deals with e-Commerce domain. They deal with fresh gourmet food delivered at your doorstep. They are headquartered in Bangalore & have a branch in Hyderabad.  Job Description :   Acquire new customers to drive revenue and growth :   - Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences  - Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)  Metrics : Monthly users & app installs, conversion rate (Revenue, New customers)  - Increase repeat customers to drive revenue and growth:   - Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)  - Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats  Metrics : Repeat revenue & repeat customers  Drive marketing efficiency by :   - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition  - Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates  Metrics : Cost on sales, cost of customer acquisition, cost of traffic  Develop effective marketing communication by :   - Understanding product portfolio and offerings working with category teams  - Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness  - Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.  - Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high performance creatives etc.  - Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)   Desired Candidate :   - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)  - MBA with digital marketing experience. Overall 4 plus years of experience. Digital background on product is a plus  - Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics  - Expertise in building & developing teams  - Ability to understand & appreciate the operational challenges of the business-   - Willingness to work under demanding and highly performance driven work environment  - Ability to work with a cross-functional team across sales, product development, engineering and operations.

Bangalore

Manager - Digital Marketing - eCommerce Startup 

Manager - Digital Marketing - eCommerce Startup  ,Job Description for Manager - Digital Marketing - eCommerce Startup  in Careernet in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for Manager - Digital Marketing - eCommerce Startup  in Careernet in  Bangalore for (4-7) years of experience. Apply Now!