Manager - Digital Marketing - eCommerce

Job Description

Job Title: Digital Marketing Manager

Job Location : Chennai

Reporting Manager : CMO

Work Exp : 5-9 Years

CTC : Upto 20Lac

Job Description

- Think and act like a Growth Hacker; owns the responsibility for growth strategies, lead generation and brand building.

- Deliver comprehensive annual digital marketing campaigns within budget.

- Conceptualizing and implementing outstanding Inbound and Outbound marketing campaigns across all digital channels; Search, Paid Media, Content, e-mail and Influencer Marketing.

- Apply a deep knowledge of SEO to maximize the volume of organic traffic and ensure search engine rankings are maintained and improved.

- Create, manage and optimize website experiments to maximize revenue, conversions and other key metrics.

- Partner with cross-functional teams working with graphic designers, writers and developers to execute said campaigns

- Wearing many hats and jumping in to help out wherever it's needed.

- Evaluate website content quality and manage an ongoing process of continual improvement to ensure organic search performance is maximized along with the quality of the user journey.

- Ensure the integrity of the brand is maintained and that all activity conforms to brand guidelines as advised by the marketing director.

- Use analytics to track marketing performance and to meet ROI targets. Make recommendations for improvements by focusing on the alignment of marketing activities, strategies, and metrics with business goals.

- Must possess an understanding of Web analytics tools, such as Google Analytics, and their application for measurement across the spectrum of digital marketing initiatives

- Preferance of having working in large E commerce Companies or Travel compaies with Large Digital Budegt / E comm revenue

Desired Skills & Experience :

- Minimum Bachelors degree required. MBA / PGDM in Marketing will be a strong plus.

- Working knowledge of SEM, Email, Display, Retargeting, and Social

- In-depth knowledge of SEO

- Excellent communication skills, both written and verbal