Manager - Digital Marketing - eCommerce

Opportunity Digital Marketing Manager - Only from Ecommerce.

Responsibilities:

Develop, own and lead member acquisition strategy and planning for assigned regions:

- Understand the drivers for profitable digital acquisition of new customers and reflect them in what we do

- Get involved with strategy and planning for customer acquisition through AdWords and social media

- Manage agencies and marketing suppliers

- Annual and quarterly forecasting and budgeting

- Set volume and cost targets by channel and ensure they are being achieved

- Reporting of management information as per the requirements of senior management

Ensure flawless and timely execution and optimization of strategies and plans:

- Oversee the customer journey from initial touch point through to conversion for all channels

- Sign off spend to approved budgets

- Measurement, tracking and reporting capability

- Develop reporting and documentation of campaign results

- Establish a culture of campaign evaluation, learning and optimization

Develop organizational capability to manage member acquisition:

- Recruit, train, mentor and manage the best talent; set goals; conduct quarterly reviews

- Select, lead and manage the most appropriate agencies and suppliers to ensure best performance; negotiate their contracts and fees; set goals; conduct quarterly reviews

- Monitor industry best practice in acquisition and ensure Durian is best of breed

- Be the champion of member acquisition and the point of reference when people are considering changes to group strategy, products and site functionality

KPI:

- Timely deliverability of reports

- New orders by new customers (joint responsibility with experience team)

- New customer acquisition through paid digital marketing, unpaid digital marketing

- New subscribers to database - increase size of database

- ROI on all channels

- Repeat customer revenue

- Traffic - number of sessions

- Average order value (joint responsibility with pricing and product team)

- CPA (paid and unpaid digital marketing)

Qualifications and Education Requirements: Should be a Graduate or Post Graduate in Marketing from a reputed college or University

Preferred Skills:

- Can interpret and work with Google Analytics

- Can manage a team of 8-9 people

- Is analytical and can understand and can interpret numerical information and data patterns

- Ideally has had exposure to Google Analytics

- Has had hands-on exposure to executing campaign level work on Adwords, SEO, facebook marketing, email and affiliates

- Can take instruction well and is fast at grasping analytical concepts

- Excellent communication skills and negotiation skills to quickly establish strong relationships at all levels of the business

- Is good at planning and organization

- Is on track to advance in a management capacity

- Demonstrates strategic and creative thinking

- Is a team player and likes fast-paced environments

- Can work fluently with Excel and Powerpoint

- Thinks on their feet and takes on responsibilities

- Can operate confidently in a fast paced, commercially rigorous culture and work well within a small team

- Ideally comes from a good school with an MBA and/or is a certified digital marketing professional

- Demonstrates a good grasp of the ecommerce environment