Manager - Digital Marketing - eCommerce

JOB DESCRIPTION

Work with Marketing team on scaling the paid efforts of the company. Work at this position would include:

- Seamless execution of SEM & Facebook display campaigns.

- Strong analytical background and direct experience in digital marketing

- Identifying trends in data and adapting based on that

- Coming up with innovate ways to run paid campaigns

As a PAID marketing expert, you will be responsible for performance marketing campaigns on FB & Google adwords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.

You will help create & execute strategy for new user acquisition and also returning user engagement on Google & FB. You should have in-depth knowledge of Adwords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.

Additionally if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus.

ROLE &RESPONSIBILITY :

- Executing marketing campaigns through SEM, FB, Google Display, Email& Affiliate marketing.

- Experience in organic and content marketing

- Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on performance of campaigns

- Gathering insights into campaigns and consumer behavior and implementing the learnings

- Partner with marketing manager to ensure that different campaigns are being executed

- Developing and executing new and innovative strategies for consumer acquisition.

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.

- Is from e-commerce industry (A must)

- SAAS or B2B marketing will be preferred