Manager - Digital Marketing - eCommerce

About CashKaro.com:

CashKaro.com is India's largest Cashback & Coupons site and as widely cited in the media, one of the hottest start-ups to watch out for in Asia! It is an investor funded business, backed by UK investors who have seen the Cashback model do so well abroad. CashKaro.com is the most frequently featured Cashback & Coupons site in the media - almost every day we are in Economic Times, Times of India, Business world & so on.

We work with 500+ sites like Amazon, Snapdeal and when you visit any of these sites via us you get extra Cashback on your purchase. Plus free coupons, thereby making CashKaro.com the cheapest way to shop online. We've also launched price comparison and product discovery now!

THE JOB OPENING :

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

- Post Graduate degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimising landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas) would be a plus

- Experience in setting up and optimising Google Adwords campaigns

- Working knowledge of HTML, CSS

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Salary Range: 11-12 LPA