Manager - Digital Marketing - eCommerce

Company - Industry leading MNC

Location - Bangalore

Role - Digital Marketing Manager (IC Role)

Responsibilities:

 - Run complete Marketing Projects around in-game events of particular Product.

- Tune and build marketing campaigns according to requirements

- Take ownership of brand KPIs and grow them on a quarterly basis

- Run marketing campaigns end-to-end taking full ownership of PR, Social, Influencers, asset creation and media planning from a brand perspective

- Aid the e-Sports and Offline teams with brand consistency, and activation audits

- Run Audits of spends and ROI from channels and tune marketing activities accordingly

Requirements:

- Marketing Managers will good knowledge of social media or previous experience in social media.

- Must have played games of multiple genres on mobile. An active gamer on console or on PC is an added bonus.

- Good understanding of social media and digital marketing to lead members of teams

- Run 360 degree marketing campaigns including (and not limited to) social media and traditional media buys

- Run a pan country media plan either for brand awareness

- Built and ran digital brands with control over marketing spends and ROI

- Anchored or part of team which has anchored brand partnerships of significant impact

- Having worked with gaming companies or gaming products in the past is a bonus

- Having experience in brand re-positioning campaigns would be an added bonus