Manager - Digital Marketing - eCommerce

Duties and responsibilities :

- In-depth experience with website analytics tools (e.g. Google Analytics, SQL & Advanced Excel) and AdWords, GDN, SEM, Facebook Ad Manager, etc

- Responsible to execute, strategize and manage all the relevant marketing channels available.

- To further develop its paid marketing team with a facebook marketing expert who can own the overarching search strategy and business

- Provide effective guidance of business plans and forecasts

- Keep up to date with paid search best practices and strategies

- Perform hands-on bid optimization to meet and exceed volume and ROI targets

- Develop A/B test landing pages, messaging and multiple user experiences

- Working closely with content team for ad designs and experiments

Skills :

- 2+ years of experience in dedicated facebook marketing - agency or client side e-commerce experience preferred

- Experience in Facebook Ad manager is a must

- You should have a very clear prior online paid marketing experience and background for different marketing channels

- To be numbered savvy and detail oriented

- A thorough understanding of digital marketing, conversion, and online customer acquisition

- An understanding of CPA, CPC, CPM, and LTV

- Experience with bid management tools a plus