Manager - Digital Marketing - e-Retailer

Industry - Retail

Skills - digital marketing, social media marketing

Job Type - Permanent

Description - A chance to work with a leading kids wear E - retailer that offers great growth prospects.

Leading and managing the team for the function

Client Details

Our client is a leading kids wear E - retailer that has a range of clothing, accessories and footwear for kids. They are focused on deepening their brand footprint in India. They have been growing rapidly and need a strong Digital Marketing Manager to fuel and sustain the growth for India

Job Description

- Build the best in class engagement marketing team focused on growing organic and direct revenue.

- Spearhead the content calendar entailing onsite visual merchandising, social media editorial content, community management, and offline engagements

- Responsible for content marketing that can help the brand/private labels/new launches. Content marketing includes dealing with creative agencies to produce content - video, image or blogs; bloggers and blogger community; Whatsapp marketing, influencer campaigns etc.

- User Generated Content (UGC): Outline the product and growth strategy for the inhouse engagement platform

- Track the performance social media assets (executing and tracking social media content calendar) - engagement rate, FB/Insta/Twitter fan analysis, fan growth, organic growth vs inorganic growth etc. - you need to research the various tools available in the market and recommend the best option basis SOV for the account, the cost & suitability to e-commerce.

- Collaborate with the creative, merchandising and product teams on acquisition & retention - devising effective campaigns and possibly generate insights for digital strategy.

- Analyse digital assets of competitors, e-commerce and fashion brands in order to ascertain best practices and implement the same.

- Explore ALL social media avenues. Social is not only about Facebook and Instagram - it is also Whatsapp, Twitter, Pinterest, LinkedIn, YouTube, Tumblr etc

- Responsible for identifying partnership opportunities- online and offline

- Handling online and offline PR to maintain the buzz within the mommy community. Evaluate if we need to have an agency on retainer or engage them on a project basis.

Profile

- Must have total 4-7 years' experience

- Experience in the online service/ retail start up set ups is preferred

- Understand Social Media extremely well

- Has managed campaigns & customer research

Job Offer

An excellent opportunity to work with a leading kids wear E - retailer that offers great growth prospects and competitive pay

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Prianca Bhansali

The Apply Button will redirect you to website. Please apply there as well.