Manager - Digital Marketing - Consumer Products Segment

Job purpose :

Manage Digital Marketing for Consumer Products Segment Scope :

- Digital Marketing as part of the Annual Marketing Plan

- Interventions with in house ecommerce website

- Managing the 3rd party ecommerce websites

- Driving mobile app development

- Driving social media

- Managing the digital agency Major Areas of Responsibilities

- Digital Marketing as part of Annual Marketing Plan:

Participate along with the Consumer Products Segment (CPS) Brand Marketing team and help craft the allocation of spends for Digital

Work out the Digital Marketing initiatives by category, product class

- Craft digital marketing strategy for in-house ecommerce

Hero categories & SKUs

Times of the year suitable for online campaigns

- Pricing strategy vis-a-vis trade & 3rd party ecommerce websites

Design online campaigns along with digital agency

- Create & implement proper Measurement & Evaluation (M&E) metrics for the website

- Draw up digital marketing interventions for 3rd party ecommerce websites (Amazon, Flipkart, others):

- Drive category & SKU product strategy o Drive pricing strategy vis-a-vis trade

Track sales trends of self & competition, track special events like - Big Billion Day-, - Great Indian Sale-, craft product & pricing strategy for these special days

Drive marketing in terms of videos, A+ content, snaps to enhance product attractiveness & sales

- Social Media marketing strategy:

Study the different social media platforms (Facebook, Twitter, LinkedIn, etc.) and figure out a route to action basis their individual behaviours

- Drive the marketing strategy in terms of organic & inorganic interventions

- Work out a marketing calendar basis the above media

Roll out marketing calendar and have strong M&E metrics for the same

- Mobile Digital Marketing:

Drive development of Mobile App for CPS

- Ensure freshness & excitement of the app to attract downloads & sales

- Interaction with Digital Agency:

Study the terms & conditions of the Digital Agency

Work out a regular review mechanism

- Set up process for briefing the agency

Act as a single point of reference who shall compile marketing