Manager - Digital Marketing - Consumer Internet Firm

Digital Marketing Manager

- Looking for folks in consumer internet firms, have led or launched private labels.

- Experts in Digital marketing in start-ups in the category of- fashion, personal care; engineers from tier 1 & 2 colleges.

- Making sure that traffic comes to the site, Paid campaigns on marketplaces like Amazon, Flipkart.

- Working with growth head.

- Handled min 1 CR /monthly on paid channel marketing.

- IC role.

- Must have experience working in agencies and D2C ecommerce brands

Roles & Responsibilities :

You're Awesome At :

- Complete management of performance marketing across paid channels

- Optimizing existing channels & create new demand generation channels

- Ensure budget is spent across performance channels efficiently

- Track and report on key performance indicators of media activity

You'll Be Improving & Responsible To :

- Take care of GBL's digital marketing initiatives who can work with portfolio brands to implement & optimize the digital marketing.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance

- Develop test and learn initiatives across paid social

- Work closely with the wider marketing team to optimize audience strategies

Your Experience Across The Years in the Roles You've Played :

- 5-7 years of experience working in a high growth startup environment or a digital marketing agency, managing annual budget of 12 cr & above

- Very strong in quantitative & communication skills

- Skills in search platforms including Google AdWords

- Execution experience of 2 years at least in social media advertising across major platforms (Facebook, Instagram, Twitter)

- Analytics understanding (Google Analytics, Firebase)

- Should have used attribution tools like AppsFlyer, Branch Metrics

- Experience in implementation of SEO & ASO strategies

- Understanding of web design principles