Manager - Digital Marketing - Consumer Durable/FMCG

Job Description :

- Develop, own, and execute the digital go-to-market strategy.

- Own digital marketing revenue, costs, and spends.

- Optimally invest across digital platforms and monitor the performance of each digital platform; identify and implement opportunities for improvement.

- Develop deep partnerships and build Joint Business Plans with platforms, networks, affiliates, and intermediaries.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns

- Track, report, and analyze website analytics to uncover insights to drive new initiatives and campaigns

- Perform ongoing paid keyword discovery, expansion and optimization

- Discover and explore new sources of marketing through the online medium

- Work with SEO partners to drive traffic, revenue and acquisitions through Organic traffic

- Work with retargeting partners across different channels and drive revenue

An Ideal Candidate must know :

- Proven Performance Marketing experience and success managing campaigns to drive revenue through performance optimization.

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- Strong analytical skills and experience generating reports