Founder and Director at The Executive Search Pundits
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Manager - Digital Marketing - Consumer Durable (5-8 yrs)
We (Team ESP), is helping one of its client name (Confidential) to hire a Digital Marketing Manager, Noida
Job Title : Digital Marketing Manager
Reporting to : AVP
Location : Noida
Reporting to AVP, Digital Marketing Manager, shall have overall responsibility for leading the development & implementation of ATL and BTL Activation, Strategizing Media Marketing Plan of Action/ Roadmap, Media Planning, Online Marketing (Digital), Communications & Public Relations.
Experience required : Minimum five to eight years- experience in managing Infrastructure and or location marketing activities, predominantly on digital media multiple channels/ platforms.
1. Develop, implement SEO strategy to improve ranking and online visibility.
2. Managing digital campaign for organisations portfolio.
3. Develop and implement strategy for lead generation on various digital platforms.
4. Develop, implement, and manage paid marketing campaigns (Google, Facebook, LinkedIn Ads etc.) for organisations Competency Development programme.
5. Enhance brand awareness in the digital space.
6. Developing and managing content to drive traffic to the website.
7. Co-ordination with the Sales team to improve efficiency and ROI.
8. Performance Analysis to drive more results.
9. Budget planning for Learning programme and drive best possible results.
10. Monthly, quarterly and annually Marketing Benchmark Report.
11. CRM and IVR portal insights to track source wise conversion percentage.
12. Competitor analysis to stay ahead with competition.
13. Brainstorming on new ideas to cater maximum market share for multiple programme.
14. Assistance in tracking audience behavior and develop strategy to improve ROI.
15. Worked on Several marketing tools like SEMrush, Keyword Planner, Power Bi, Web Analytics, Similarweb etc.
The budgeted compensation for the position is attractive. Please note that the offered made to the selected candidate shall be commensurate with qualification, experience and salary history.
Please note that the position needs to be filled urgently. Interview with promising candidates shall commence right away.