Manager - Digital Marketing - Consumer Business

- Planning and execution of digital outreach campaigns for the entire brand portfolio.

- Lead, strategize and execute the 360 degree Digital marketing strategy through Digital marketing to achieve business objectives.

- Leading and executing the strategy on Content generation as may be required for the brand.

- Lead media planning & buying for all digital platforms

- Develop & execute targeted Search, display, social, mobile, etc

- Measuring and reporting on the performance of all digital marketing campaigns ,develop KPI's to measure digital campaign effectiveness and ROI optimization.

- Analysis and interpretation of data from social media , to deliver insights

- Work closely with brand managers on their product portfolio and give them suitable solutions.

- Work with the ECOM lead to develop brand wise strategies for each platform

- Manage Digital Media agency/ Social media agencies and technology vendors.

- Provide consistent presence on E-Commerce platform with well-confined campaign.

- Drive digital process for assigned brands in E-Commerce and social media platform.

- Track latest trends of the niche brands in consumer sector & evaluate brand fit.

- Maintain social media presence across all digital channels.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.