Manager - Digital Marketing - Communication Agency

Client: Communication Agency

Location: Mumbai

Designation: Digital Marketing Manager

- Do you tweet and use Facebook every day, all day. Is building social community so ingrained you just can't stop-

- Do you take pride in customer service excellence and fancy yourself as a social conversationalist-

We seek a highly a motivated individual with experience and passion for blogging, micro-blogging and community participation leadership.

- The successful candidate will join our multi-channel Consumer Engagement team, managing consumers across social media channels, driving, training and growing the social media practice

Qualifications and Experience :

- Have a bachelor's or associates degree in music, advertising, marketing, graphics, web development, communications, English, IT, music, theater

- Must have managed consumer interaction / engagement or customer support

- Good at research, possesses excellent writing skills and a flair for communication

- Must enjoy interacting with people, be confident, composed but energetic

- Has work experience in a similar field with an organisation of repute, with at least 5 years experience

- Demonstrate creativity and familiarity with the finer aspects of in social media

- Demonstrated ability to contribute to social media-centric marketing strategy

- Ability to work closely with the creative / content development team and bring in a consumer focus into the strategy

- Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc...We're looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.

- Is eager to meet and exceed objectives and take on more responsibility

Objective :

- Interact with consumers to align to their needs, with our corporate objectives

- Be the eyes and ears of our brand as if your own reputation depended on it

- On the job participation in conversations that surround our content and brand, answer comments, be a mediator.

- Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Work experience :

- Any consumer engagement agency or company, managing a dynamic vertical like hospitality, airlines, banking or telecom

- Must have led a team of at least 5 executives, training, leading and motivating them

- Worked in an environment that has managed customer queries, concerns, questions and provided solutions with an intent delight customers

Salary Range: 10 - 12 LPA