Manager - Digital Marketing - BFSI/NBFC

Job Description :

1. JOB DETAILS :

Position Title : Digital Marketing Manager

Reports to : Head - Marketing

Department : Marketing

Function : Business

2. JOB PURPOSE : Role would involve working on digital engagement channels as well as digital sales enablement

3. JOB DIMENSIONS : 

- Number of Staff Supervised: 2-3

4. KEY ACCOUNTABILITIES:

Performance Indicators (KPI) :

- Working on Digital strategy for all product lines

- Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget

- Work with digital agencies to execute the company strategy on digital platforms

- Own the website from a design, experience and customer journey perspective

- Drive traffic to the website through SEO/SEM

- Leveraging the website for promoting the brand as well as generating leads through website visits

- Reputation management through the various social media channels of the company

5. JOB CONTEXT .

This is a critical role as the incumbent will be managing a critical channel for the company - digital. Not only will he/she have the responsibility of being the brand custodian across digital assets but would be a critical stakeholder for all the business heads in terms of driving their online sales effort.

6. QUALIFICATIONS, EXPERIENCE, & SKILLS :

Ideal Candidate:

1. Digital Marketing experience mandatory

2. Prior experience within BFSI industry

3. NBFC experience preferred

Qualification & Experience :

1. Full time MBA from tier 1/tier 2 b school is mandatory

2. Minimum 2-4 years of work experience

7. COMPETENCIES:  Behavioral competencies

- Strong Analytic skills, highly creative

- Experience in managing website, creating content

- Work with varied cross functional teams

Rishabh