Manager - Digital Marketing - BFSI - IIM/IIT/FMS/IIFT/MDI/SP Jain/NITIE/XLRI/XIMB

Digital Marketing Manager - Head Office Role

Candidate(s) who have passed out their full time MBA's from / IIM's / IIT Mumbai / IIT Delhi / JBIMS, NITIE, NMIMS Mumbai / Bangalore / Hyderabad, MDI Gurgoan / SP Jain / XIMB Bhubaneshwar /IIFT Delhi / IIFT Kolkatta / FMS Delhi / SIBM Pune, XLRI, in the year 2015 can only apply for the below mentioned role(s).

Manage the Digital Channel Portfolio and all elements related to the P&L in order to optimize our revenues and achieve the annual budgets.

Lead development of product design (Net-Mobile Banking features/benefits), positioning, pricing strategies/promotional offers, marketing programs/campaigns, sales tactics, to drive acquisition (Registration), usage (Transactions) and retention.

Work with analytics/database management support to develop and utilize proper analytics to ensure successful digital marketing programs and promotions.

Analyze competition and track industry trends to identify new revenue generation, product innovation, customer acquisition opportunities.

The above two positions will continue to coordinate closely with BOCS Team and IT Project/ Product Team on activities related to Debit Card Operations, Net Banking & Mobile Banking.