Manager - Digital Marketing - BFSI

This is regarding the job opportunity for the role of Digital Marketing Manager

Experience : 5+ years

Location : Mumbai

Industry preference : BFSI

Job role :

- Take charge of all paid campaigns and establish a plan.

- To satisfy key performance criteria, take the initiative in leading the execution of campaigns across channels (SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram, and other social channels).

- Examine new paid acquisition channels and vendor alliances

- Lead the budgeting and planning of digital marketing programmes to promote user growth and revenue.

- Optimize user funnels and plan, carry out, and measure trials and conversion tests.

- Identify trends and insights, then adjust spending and output in light of the insights.