Manager - Digital Marketing - BFSI

- Media planning and buying for digital advertising to meet marketing/ business objectives

- Plan and lead the direction of internet marketing initiatives through strategy and implementation across all marketing channels/activities: SEO (Google Web Master& Analytics), SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Re-targeting, Paid Campaigns, etc.

- Develop and execute strategy & road-map for digital campaigns.

- Instrumental in identifying conversion points and user funnels as per analytical tools. Also optimize marketing spend based on data and assess performance against goals (ROI and KPIs).

- Devise strategies to drive online traffic to the company website

- Review technologies and explore emerging trends in the digital landscape and technology to find ways to more effectively deliver the business objectives.

- Focus on client acquisition through digital marketing

- Work with the Business SBUs to plan and implement all digital campaign collateral while keeping in mind consistency and alignment with brand guidelines

- Coordinate with internal and external teams to develop digital communications as per brief

- Work with analytics tools and 3rd party providers to spot trends, predict behaviors and devise outreach and performance strategies accordingly

Key Responsibilities :

- Digital Media Planning & Buying

- Performance Marketing (Online)

- Media optimization

- Digital customer acquisition

Education Qualification:

MBA (Specializing in Marketing) from a recognized university. Short course on Digital Marketing is a plus.

Experience:

4-6 years of proven experience in digital marketing and online in an agency or services brand; leading and managing performance campaigns that include Email, Affiliate, SEM, social etc.

Salary offered: 8-10LPA