Manager - Digital Marketing - BFSI

- Develop and implement digital marketing campaigns to drive customer acquisition, engagement, and retention.

- Manage and optimize online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Conduct keyword research and SEO analysis to improve organic search rankings.

- Create and manage content marketing strategies, including blog posts, social media, and email campaigns.

- Monitor and analyze website traffic and user engagement using analytics tools (e.g., Google Analytics).

- Collaborate with the design team to create visually appealing and effective marketing materials.

- Stay updated on industry trends and emerging digital marketing technologies.

- Measure and report on the performance of digital marketing campaigns and make data-driven recommendations for improvement.

Qualifications:

- Degree in marketing, advertising, communications, or a related field.

- 3+ years of experience in digital marketing