Manager - Digital Marketing - BFSI

Digital Marketing Manager for the largest BFSI group, good Pedigree candidates , experienced in Paid Marketing Reqd. (3-7 yrs)

What you- ll do :

- As a Digital Marketing Manager, you will have an opportunity to devise and execute strategic campaigns targeted towards new and existing users. You- ll contribute to our mission by:

- Defining and implementing a framework to identify and prioritize campaigns

- Conceptualizing data- driven campaigns and leading internal teams and creative agencies to execute effectively

- Tracking and measuring campaign impact and driving actionable insights for longer term product and marketing strategy

- Optimizing every campaign to inform actions for making the next campaign more effective with higher ROI impact

- Leading automation and product requirements on campaign management side to enable us to run multiple simultaneous campaigns seamlessly

What is required in a Candidate:

- Experience in pure play performance marketing / paid marketing using all channels across search engine and social media

- Strong analytical skills

- The person should be hands on with latest digital marketing tools and technologies

- Someone with experience of handling campaigns end to end - designing, running, measuring the effectiveness etc

- The person should be able to track individual digital journey/ behaviour of a consumer and customise the campaign accordingly

- The person should be smart, a potential thought leader