Manager - Digital Marketing - BFSI

- Optimize content for the website and social media platforms

- Designs, builds, and maintains our social media presence.

- Conduct social media audits to ensure best practices are being used

- Manage an organization's website and maintain it, keeping best practices in mind

- Maintain digital dashboard of several different accounts

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Work with various content formats such as blogs, videos, audio podcasts, etc.

- Measures and reports performance of all digital marketing campaigns and ROI

- Prepare emails to send out to channels, connectors and customers

- Ensure that the brand message is consistent

- Brainstorms new and creative growth strategies through digital marketing.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies and provides perspective for adoption where appropriate.