Manager - Digital Marketing - BFSI

Digital Marketing Manager

We are looking for a Digital Marketing Manager with experience in planning and executing marketing campaigns. Candidates should have an understanding of the general crypto landscape, how blockchain projects market themselves, how marketing is unique to the space, and new ideas to bring to the table as the space evolves. Most important is a top-down strategic vision of how to set and achieve your Sperax's goals. You should be able to articulate why some projects succeed in their marketing and some fail.

Responsibilities:

- Strategizing, designing, and implementing marketing campaigns from start to finish

- Planning digital marketing campaigns across all digital platforms (Social Media, Email, Search, etc.)

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Support the team in improving user journeys through targeted content strategies

- Monitor metrics, conduct iterative tests throughout the acquisition funnel, and use the results to help improve the overall product and marketing strategy

- Coordinate with cross-functional teams in aligning the marketing campaigns with the product, business, and development plans.

- Monitor and measure performance closely, and optimize each initiative as necessary.

Requirements:

- 3+ years of experience in digital marketing of a web or mobile B2C product.

- Can demonstrate they have planned and managed multi-channel marketing campaigns.

- Proven track record of driving demand and growth.

- Experience with audience nurturing and pipeline management.

- Excellent communication and interpersonal skills, with a strong teamwork mindset

- A creative thinker and leader, full of ideas and enthusiasm.

Bonus optional skills:

- Relevant web3, crypto, or DeFi experience

- Video content creator

Equal Opportunity:

We're proud to be an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply today and let us know what makes you unique!