Manager - Digital Marketing - BFS

Position : Digital Marketing Manager

Location : Bangalore, India ( All 5 days working from Office)

Domain : B2B- FinTech / Banking

Education : Bachelor's degree in Marketing, Business Administration or related field; MBA preferred

Requirements :

- Must be from banking / Fintech / Lending or BFSI domain

- 5+ years of experience in marketing, preferably in fintech or financial services industry.

- Proven experience in developing and executing successful marketing campaigns across multiple channels.

- Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.

- Excellent analytical skills and ability to use data to inform decisions.

- Excellent communication skills, with the ability to effectively communicate with both internal and external stakeholders.

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Key Responsibilities :

- Develop and implement strategic marketing plans that align with the company's overall goals and objectives.

- Plan and execute marketing campaigns across multiple channels, including email, social media, paid advertising, events, and content marketing.

- Manage and lead a team of marketing professionals, providing direction, support, and guidance to ensure successful execution of campaigns.

- Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with overall business strategy.

- Manage the company's website and optimize for search engine rankings and user experience.

- Analyze and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.

- Monitor industry trends and competitor activities to identify new marketing opportunities and stay ahead of the competition.