Manager - Digital Marketing - BFS

Manager - Digital Marketing

- Build, develop and promote a strong digital marketing practice

- Drive effective channel strategies that optimize retail opportunities and profitability

- Growing ad volumes and revenues across platforms

- Leading planning and execution of digital marketing channels

- Effectively and efficiently managing campaigns for specific objectives

- Define KPIs, and ensuring successful campaigns managing bids, budgets and attribution

- Optimizing campaigns across multiple channels to deliver the best return on investment

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset

- Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage clients marketing budget effectively

- Write content for marketing ads, campaigns, and landing pages

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests