Key Tasks :
- Run Digital Marketing campaigns to increase the brand's relevance
- Search Engine Optimization to increase the brand's page ranking
- Paid marketing campaigns on Google/ Bing/ LinkedIN to generate leads
- Content management - run the brand's blog with regular posts
- Ensure that the brand's website is updated regularly and is optimized
- Create community platforms to increase the digital engagement of consumers and merchants
ACCOUNTABILITIES :
- Give the 3 to 5 key outputs of the position vis vis the organization; they should focus on end results, not duties or activities.
- Page ranking of the BRS India website (top 5)
- Steady flow of prospect leads into the CRM system
- Positive digital engagement scores
- A bank of rich content for consumers and clients
PROFILE :
- Describe the typical profile (education, diplomas, years of studies, necessary experience / domains of expertise) required to hold this position
- MBA in Marketing from a good business school
- The person should have a working experience at least 6-8 years in marketing/communication.
- An experience in a service B2B industry is a plus
- The person would have past experience of Digital Communication/Marketing
- The person should be dynamic, analytic and able to work in autonomy
- The person should have good interpersonal skills and ability to work with cross functional teams
- Excellent communication and presentation skills
- Proficient in MS office and dealing with agencies
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