Manager - Digital Marketing - BFS

Key Tasks :

- Run Digital Marketing campaigns to increase the brand's relevance

- Search Engine Optimization to increase the brand's page ranking

- Paid marketing campaigns on Google/ Bing/ LinkedIN to generate leads

- Content management - run the brand's blog with regular posts

- Ensure that the brand's website is updated regularly and is optimized

- Create community platforms to increase the digital engagement of consumers and merchants

ACCOUNTABILITIES :

- Give the 3 to 5 key outputs of the position vis vis the organization; they should focus on end results, not duties or activities.

- Page ranking of the BRS India website (top 5)

- Steady flow of prospect leads into the CRM system

- Positive digital engagement scores

- A bank of rich content for consumers and clients

PROFILE :

- Describe the typical profile (education, diplomas, years of studies, necessary experience / domains of expertise) required to hold this position

- MBA in Marketing from a good business school

- The person should have a working experience at least 6-8 years in marketing/communication.

- An experience in a service B2B industry is a plus

- The person would have past experience of Digital Communication/Marketing

- The person should be dynamic, analytic and able to work in autonomy

- The person should have good interpersonal skills and ability to work with cross functional teams

- Excellent communication and presentation skills

- Proficient in MS office and dealing with agencies