Manager - Digital Marketing - BFS

Performance Marketing & Partnership Alliance Development :

1. Development and implementation of Cross-sell/ Upsell Strategy

2. Responsible for planning, and implementing online customer acquisition campaigns to generate business growth

3. Anticipate & Analyse sales performance trends

4. Develop and management an ecosystem of Partners for marketing automation

5. Customer acquisition partnerships with various platforms for traffic generation

Campaign Management :

6. Identify target customer segments in the formulation of customer acquisition strategies

7. Set target personas and create campaigns around them

8. Building assisted unassisted model workflows

9. Campaign Analysis

10. Anticipate & Analyse sales performance trends

Website Monetization :

11. Leverage SEO to build organic traffic

12. Google Analytics data to improve conversion funnels

13. Implementation of Retargeting Strategy

14. Ensure UI/UX best practices and principles across all our digital platforms

15. Continuous improvement of user journeys to create the fastest, simplest and most hassle free experience online for any user

Best Practice Implementation :

16. Research competition, investigate benchmarks and provide suggestions for improvement

17. Stay up to date with the latest technology and best practices