Manager - Digital Marketing - Bank - IIM/IIT/SP Jain/MDI/FMS/SIBM/NMIMS/XIMB

Applicability for the said role :

- Candidate(s) who have passed out their full time MBA's from IIM's, IIT Mumbai / IIT Delhi / JBIMS, NITIE, NMIMS Mumbai, MDI Gurgoan / SP Jain / XIMB Bhubaneshwar /IIFT Delhi / IIFT Kolkatta / FMS Delhi / SIBM Pune in the year 2016 can only apply for the below mentioned role(s).

- Candidates(s) from all sectors can do apply for the said role.

- Other campuses candidate(s) please do not apply for the below mentioned opening(s)

Digital Marketing Manager :

- Lead end-to-end digital product design vision and implementation, including production of all deliverables.

- Define product scope, goal, schedules and tracking mechanism, worked closely with technology, project managers, key stake holders and senior management to ensure delivery on time.

- Analyze existing processes, gaps and proposed strategies to optimize product capabilities through digital automation (Web, Email and SMS).

- Design and conduct all India trainings for New Digital Product launches.

- Design and manage successfully entire digital marketing campaigns.

Deliverable(s) :

- Planning & executing the Bank's Digital strategy

- Managing and implementing the online marketing and media planning

- Benchmarking and guiding the media agencies to obtain the best media deal for the Group

- Execute the online marketing strategy spanning across

- Display

- Search engine optimisation

- Social media marketing

- Mobile advertisement

- Manage & drive digital agencies for creative, media buying & search services to deliver on marketing and business objectives

- Driving the agencies to deliver the innovative plan and/ or acquisition plan depending on the product

- Budgeting and maintaining savings on CPL & CPC

- Planning & executing annual deals with the publishers for the Group

Interested Candidates do feel free to apply here.

CTC : 11 -12 Lakhs fixed per annum