Manager - Digital Marketing - Bank

Client is a leading bank.

Candidates preferred from tier 1 MBA college. Full time MBA

Planning, managing and implementing marketing campaigns

Must have:

- Candidates having relevant digital marketing experience

- Well versed in online campaigns - SEM, Social, Mobile, SEO, performance marketing

Campaign Development:

- Planning marketing campaigns

- Developing the proposition and implementing it

- Both product specific and season specific campaigns

- Online and Offline campaigns

- Event management

Budgeting:

- Planning the budget for the year

- Executing all plans as per resources

- Getting cost economies through negotiations

Collateral creation:

- Planning branch placement of product collateral

- Developing product collateral for branch placement

- Developing collateral for event participation

Analytics:

- Measuring online traffic on the website

- Usage of GA or analytics

- Campaign effectiveness evaluation

Vendor management:

- Design / Media agency management

- Marketing / Event agency management

Systems & Processes:

- Monitoring budgets

- Tracking bills and payments

- Adhering to all organisation and industry guidelines

Salary Range: 6 - 9 LPA