Manager - Digital Marketing - B2B SaaS

We have an urgent role with a leading SAAS Group based at Chennai.

Role : Mgr -Digital Marketing (Lead Generation)

Profile :

- Lead capturing - LinkedIn networking / website content / live chat conversions

- Social lead nurturing through FB / LinkedIn marketing (organic and paid)

- Oversee SEO agencies

- Execute google ads and linkedin ads,

- Identify, evaluate and anchor events, webinars, pr and publications

- Manage Hubspot for marketing automation

- Content Marketing including organic and paid channels.

- Develop, tracked & implemented email marketing content to engage key target audiences, boost event participation, drive traffic to website, promote engagement initiatives .

- Implement tactics to accelerate subscribers list & engagement by identifying targets, segmenting audiences, managing lists, collaborating with designers, fundraising field staff and other stakeholders

- Drove innovation in the area of email marketing by conducting A/B testing, running email marketing experiments and monitored online tools to optimize engagement & revenue.

Ved
+91-8826912747