Manager - Digital Marketing - B2B SaaS

- Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.

- The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market.

- The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing.

- Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email.

- Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.

- Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends.

- Define requirements, tasks, and resources associated to SEO strategy (both off-page & on-page with keywords strategy)

- Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results.

- Keep pace with SEO, search engine,social media and internet marketing industry trends and development.

- Have a thorough knowledge of search ranking factors and critical updates.

- SEM Strategy, Planning and Execution.

- Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions.

- Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports.

- Campaign Optimization, Creative Briefing.

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Content Writing : Oral and Writing.