Manager - Digital Marketing - Automotive

Key Activities:

- Lead digital marketing and communication plans with regards SEO/SEM, marketing database, email, social media, brand promotion, Company web site management.

Responsibilities:

- Responsible for planning and executing annual digital marketing (including SEO/SEM, marketing database, email, social media and display advertising campaigns)

- Company web site management.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points.

- Instrument conversion points and optimize user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies.